ROLE: DIRECTOR
Pine-Sol came back to me for another bold campaign that pushed what is usually a very "safe" category. They also wanted to introduce the brand to a younger audience while maintaining its base. We selected actors that could pull off a sitcom-feel to lessen the blow of the message. The humor came through and we were able to make some fun spots that cut through the normal cleaning product fodder.
RESULT:
The campaign was well received everywhere, easing the mind of the Clorox legal department. Also, you will notice several of these faces are now seen in plenty of bigger roles. Except for one who was the original mom of "Will Smith". Sh e was already big time.
