ROLE: CO DIRECTOR/ WRITER
Kaiser wanted to launch a pro social campaign about the importance of sexually active people getting tested. Since we were targeting teens to college students we wanted to meet them on an honest ground. We used influencers and celebrities both local and national to bring awareness to the message. The campaign was shot in San Fran, LA, New York and Atlanta with other folks representing even more parts of America. We captured the stories using several different cameras, media and crew sizes. It created an eclectic energetic style as unpredictable and beautiful as youthful lifestyle.
The people of interest were those at the forefront of sport, fashion, entertainment and politics. Telling their unique stories without pressing the get tested message made for authentic conversations. Using all of the footage, we created anthemic spots and a music video that embodied the spirit of the campaign.
RESULT:
The campaign was everywhere socially dominating conversation in multiple arenas. The influencers and celebrities made it even bigger taking it on in their social accounts. Entertainers retweeted their performances and a popular street fashion brand sold out of the shirts for the campaign. It was a truly holistic endeavor that felt grand and local at the same time. It one several awards but most importantly helped get a crucial message out to our audience.
