ROLE: DIRECTOR
It's Crunch O clock. We wanted to get people from paperwork to the party. Choreographing the movement for the single-take was a small challenge because she had to dodge furniture and slip through doorways. The feeling of nailing a good take must have been similar to winning the World Cup Or a local game of Pickleball.
Doritos is also about the power of the triangle and we wanted to show this visually. We found subtle and not so subtle ways to introduce the triangle using negative space and sourced objects. A fun shoot with great talent.
RESULT:
The spot was loved by Doritos and social. It did well to highlight them being more than just a "bro's snack".
