ROLE: DIRECTOR
The agency came to me for a spot that could run during basketball coverage while highlighting some specific products that AutoZone offered. They came with a classic sports anthem and I supplied some visual sports references. We wanted it to feel like you went into get your oil checked and ran into a halftime show.
RESULT:
It ran more as a music video on social media which was an interesting for the genre. The video also went on to be an anthem at sales meetings. It also may have inspired the Lakers season but that is speculative.
