ROLE: DIRECTOR/ WRITER
USA Networks was launching a new show called All-American, executive produced by the great John Singleton. Through an integration with the new Microsoft Surface they wanted to use the stars of the show to promote its features. Since the show is about a football standout we used a lot of movement and action-based footage to compliment the feel of the story. Through preliminary interviews I built a story for each actor showing why the Microsoft Surface was the perfect co-star.
RESULTS:
The integration was a big hit and helped to launch the show that had a huge premiere.
