ROLE: DIRECTOR AND CHARITY CO PARTNER
VC+ is a non-profit creative collective that I founded with a friend and colleague. We use creativity to fund and fuel existing charities. DREAMFIELDS is a South African non-profit that grows children's dreams by providing kit and boots and opportunities to play soccer. Together, VC+DREAMFIELDS ignited imaginations, talent and passion in for schools in the rural area of Cottondale. Here we educate kids about the power of design and enable them to concept & design their very own team uniform. From there we work with top designers, artists and agencies to deliver these uniforms to the schools. It comes to a crescendo in a tournament that features the schools and involves the whole communities that fuel them.
RESULT:
We have worked with over 50 schools in the region and we have given classes to over 5,000 children. The schools have constantly told us that the boost in grades and retention in kids goes up. The real result is sharing our love of art and sport with kids that get to have fun and imagine their own potential.